DS Week in Paris – in honor of the 60th anniversary of the brand

DS Week in Paris - in honor of the 60th anniversary of the brand

From 19 to 24 May will take place in Paris Week DS, which will be held in the framework of celebrations to mark the 60th anniversary of the launch of the DS and Stamps DS.
The general public will be presented in the historical exposition DS Tuileries Gardens in central Paris, with an area of about 4000 square meters. m, where you can plunge into the world of DS, traveling from the past to the present and the future. Also on 24 May, more than 600 vehicles will travel DS parade on the Champs Elysees. A DS fans will gather on the race track Autodrome de Linas-Montlhéry near Paris, to mark the 60th anniversary of the legendary model DS – and it will be the world’s largest meeting of fans of cars DS this year.

DS Week in Paris - in honor of the 60th anniversary of the brand

The original release of the DS in 1955 and today is the most popular French car icon of the twentieth century. The secret of its popularity not only in the commercial success, but also in the political career (DS went on General de Gaulle), in a movie star’s career, successful sports achievements. Thus, the DS has left its mark not only in the life of the French, but also popularized the French know-how around the world.
The purpose of the brand DS, which was launched as a separate brand on June 1, 2014, based on a unique brand heritage, perpetuating its avant-garde spirit and re-integrate the French approach in the creation of machines and car segment class “luxury”. Brand DS offers cars with exceptional style, sophistication in the details, excellent comfort and dynamics, many modern technologies.

To celebrate the 60th anniversary of the first model of DS and mark the foundation of the new brand DS, the company organizes in Paris a number of celebrations that will take place from 19 to 24 May 2015. The program will include: an exhibition of models of DS in the Tuileries Gardens in central Paris, gathering fans DS (more than 600 vehicles, the largest meeting of this year), DS parade through the main streets of Paris, and more.

The exhibition will feature classic cars DS, and modern cars Brands: DS 3, DS 3 CABRIO, DS 4, New DS 5. In addition, visitors will be able to look into the future DS – thanks concept NUMERO 9.